How much does a direct-booking website for a rental property cost?
The first question we hear from property owners is “how much does it cost?”. The honest answer is that it depends on what you need. In this guide we explain what affects the price, what a proper direct-booking website should include and how to compare it with what you pay in commissions today.
What affects the cost
No two properties are the same. A single apartment needs different work from a property with several rooms or suites.
The main factors are the number of units and pages, whether the site is bilingual, how guests book (a booking request or instant online payment) and the material you already have: photos, text, video.
Timing matters too. The shorter the deadline you want, the more priority the project needs, and that affects the price.
What a direct-booking website includes
A website for a rental property isn’t just a business card online. Its job is to help guests decide and book directly with you. A proper site usually includes:
- A presentation of the property and each unit, with photos, amenities and location
- Greek and English versions
- A booking-request form or booking system, depending on what you prefer
- A layout that works on phone, tablet and desktop
- Basic SEO and a link with your Google Business Profile
- Easy contact by phone, email and WhatsApp
Cinematic video, photography or photo editing are additional services and are quoted separately.
Indicative price range
Most websites range between €500 and €1,500, depending on needs and content.
The exact price is set once we’ve seen your property. We send you a clear, no-obligation quote, so you know from the start what’s included and what isn’t.
Also ask about costs that aren’t one-off: hosting, domain, maintenance and, if you choose online payments, the payment provider’s fees. A good quote states them clearly.
What to ask before you agree
Before choosing who to work with, ask for answers to a few simple questions. That way you compare quotes on the same basis and avoid surprises later:
- What exactly does the price include, and what is charged separately?
- Who will own the website and the domain?
- Who handles maintenance and changes after delivery?
- How will booking requests and guest messages reach you?
- When will the site be ready, and what do you need to provide?
A clear quote answers all of these in writing, before work begins.
Why direct bookings can pay the cost back
Platforms such as Booking.com and Airbnb bring you guests, but they keep a commission on every booking, up to around 15% depending on the platform and your agreement.
A website is mostly a one-off investment. Every guest who returns or finds you directly can book without a platform commission. Over time, the commissions you don’t pay can cover the cost of the site.
How quickly that happens depends on your bookings, and nobody can guarantee it. That’s why a website works best alongside the platforms, not as a replacement for them.
To see the logic with an illustrative example, read our guide to Booking.com & Airbnb commissions. Or try a sample booking page to see how your guests would book.